8 Best Email Marketing Services for Small Businesses in 2025
Regardless of the email marketing provider you select, there will always be a learning curve to overcome. The majority of platforms offer the same essential functions, and switching between them is quite simple if necessary.
However, certain tools are more appropriate for particular objectives, business models, or levels of expertise.
The reality is that you should just choose one, begin growing your list, and become familiar with email marketing. Doing will teach you considerably more than weighing all of your options.
2025 The Best Email Marketing Platforms
Building an email list, creating automations, and successfully communicating with subscribers are all made possible by the tools in this list. However, some might be a better fit than others based on your use case, such as managing a store, developing your brand, or starting a new company.
My top choices are as follows:
- Constant Contact: Ideal if you’ve never used email marketing
- MailerLite: The best option for small and local businesses.
- Omnisend: the best option for online retailers.
- Brevo: the greatest for both marketing and sales.
- Campaigner: Ideal for seasoned advertising professionals
- AWeber: The best deal for fewer than 2,500 members.
- GetResponse: The best option if you want to conduct webinars.
- ConvertKit: The Greatest for Bloggers, Influencers, and Creators
They all facilitate newsletter production, multi-email processes, automations, and list administration. Target users, platform complexity, and ease of use are where the biggest variances lie.
Constant Contact: Best for Those Who Have Never Engaged in Email Marketing
Among the most user-friendly platforms available is Constant Contact. People who have never used email marketing tools previously continue to turn to it despite its decades-long existence. It includes all the tools you need to get started and advance, and the UI is clear and easy to use.
This is a great option for learning and starting your first campaigns, but you might want to upgrade to something more sophisticated in the future.
Hundreds of editable templates for newsletters, promotions, welcome emails, and other types are included, along with a drag-and-drop editor. Additionally, it only takes a few clicks to generate sign-up forms and embed them on your website.
Fundamentally, Constant Contact provides you with all the tools you need to grow your list, send interesting emails, and track your performance—all without being overly complicated or costly.
You can employ its basic automation capabilities, such as drip campaigns and welcome sequences, as you become more accustomed. You may optimize your emails over time with the aid of the integrated analytics, which provide opens, clicks, and subscriber activity.
Advanced segmentation, SMS advertising, A/B testing, AI-powered content recommendations, and adaptable automation processes are all made available with higher-tier services.
The Lite plan costs $12 per month, the Standard plan $35 per month, and the Premium plan $80 per month. For the majority of novices, the Lite plan is more than sufficient.
Similar to other tools, your monthly cost rises in proportion to the number of subscribers and volume of emails you send.
MailerLite: The Best Option for Local and Small Businesses
One of the greatest email solutions for local service providers, freelancers, and small enterprises is MailerLite. Popups, landing pages, signup forms, an easy-to-use email editor, and basic automation are all included.
Its large free plan, which allows for up to 1,000 contacts and 12,000 emails per month, is what sets it apart. You can expand your list without spending any money thanks to that.
For those who are not tech-savvy, the interface’s simplicity and cleanliness make it ideal. Even if it’s your first time sending a campaign, MailerLite will coach you through every step so you can get started in a matter of minutes.
If you don’t currently have a complete website, the layouts are simple yet elegant, and there’s even a built-in website and landing page builder.
The free edition includes all of the previously listed features.
Higher send limits, the option to offer digital goods (excellent for local services, restaurants, and coaches), and sophisticated multivariate testing to enhance campaign performance are all available on subscription plans.
Prices for up to 500 subscribers start at $9 per month.
Omnisend: The Best for E-Commerce Stores
Omnisend was developed specifically for e-commerce companies. Omnisend offers everything, even on its free plan, in contrast to competing applications that restrict essential functions to pricey plans.
Depending on how many emails you send, you can choose from plans that are 2x, 12x, or infinite.
List segmentation, landing pages, popups, signup forms, and automated workflows are all included. Additionally, you may utilize conditional content blocks to display various material depending on user data, integrate items, and provide personalized product suggestions by connecting your online store.
With Omnisend, you can create multi-channel automation flows that engage consumers across devices by integrating email, SMS, and push alerts into a single platform.
With support for branching logic, sophisticated buyer behavior segmentation, and completely customized processes, its automation builder is especially powerful. Even the free package offers all of this.
Not interested in creating your flows? Utilize Omnisend’s ready-to-use automation templates for shipment confirmations, order updates, abandoned carts, and other tasks.
Up to 250 contacts and 500 emails can be used each month with the free tier. Monthly rates for paid plans start at $16.
Brevo: The Best for Combined Marketing and Sales
A unique hybrid, Brevo (previously Sendinblue) integrates live chat, sales CRM, and email marketing into a single, reasonably priced platform.
Templates, a drag-and-drop builder, automation, segmentation, A/B testing, and analytics are all included in its email solutions. Additionally, you are only charged for the volume of emails you send; all subscriptions include unlimited contacts.
The sales CRM integration is where it shines. Sales teams have access to a single inbox where they can monitor lead activity, manage deals, assign tasks, take notes, automate follow-ups, and view email and chat history.
To collect leads on your website and immediately sync them with your CRM and email list, you can also use a live chat widget.
All of Brevo’s tools are available for free. Plans can be combined; you can pay for email marketing alone or, if necessary, add chat and CRM functionality.
For 20,000 addresses, paid email marketing starts at $25 per month. There are free tiers for the chat and CRM capabilities.
Campaigner: The Best for Experienced Marketers
For marketers who have outgrown their entry-level solutions, Campaigner is a professional email marketing platform.
Although there is a learning curve, its full potential can be unlocked without the requirement for development expertise. You have complete control over personalization, automation, and segmentation with Campaigner.
Utilize it to create intricate client journeys, automate campaigns based on behavior, and customize emails based on purchase history, location, or custom fields. Workflows can even be validated before launching in order to identify problems early.
You can incorporate text messaging into your workflows thanks to its support for SMS automation.
With Campaigner’s A/B testing, you can test email content, timing, sender names, subject lines, and even dynamic variables.
As your list expands, its list hygiene capabilities help you keep your sender reputation intact, improve deliverability, and purge inactive contacts.
Email just (up to 5,000 contacts) costs $59 per month, while email plus SMS costs $104 per month.
AWeber: The Best Deal for Less Than 2,500 Subscribers
Compared to most other providers, AWeber offers you the most value for your money if you’re maintaining a small list. Constant Contact, for instance, bills $75 a month for 2,500 users. A Weber? Only $30 a month.
Landing pages, signup forms, automation, templates, segmentation, and split testing are all included in this traditional platform. It even provides push alerts for browsers.
But unlike other platforms, it lacks sophisticated omnichannel features like SMS. It is straightforward but dependable and efficient.
The entry-level package, which costs $22.50 per month, comes with AWeber branding on your website and emails. To get rid of the branding and maintain your brand’s prominence, we advise upgrading to the $30/month tier.
Prices increase as your subscriber list expands, as is the case with most platforms.
GetResponse: The Greatest Option for Webinars
One excellent middle-ground platform is GetResponse. It’s not as complicated as Campaigner, but it’s more sophisticated than entry-level choices like AWeber or Constant Contact.
Sign-up forms, landing pages, automation, segmentation, and comprehensive analytics are all included. Additionally, you receive e-commerce interfaces, list management tools, and pre-built lead funnels—all ideal for online sellers.
GetResponse also provides minimal CRM capabilities and sales funnel tools like contact scoring. For a complete marketing suite, you may also include live chat, push notifications, and SMS.
It’s integrated webinar software, which is uncommon in email platforms, that makes it stand out. With up to 1,000 participants, you may host an infinite number of webinars, send follow-up emails and reminders, and even broadcast live on Facebook or YouTube.
Additionally, without using a different platform, you will be able to share files, use whiteboards, conduct polls, and include calls to action throughout your webinars.
The Marketing Automation package, which starts at $59/month for 1,000 contacts, includes the webinar tools.
ConvertKit: The Greatest for Bloggers, Influencers, and Creators
Our tool is ConvertKit. It is specifically designed for people who write, publish, and distribute material online—bloggers, authors, podcasters, musicians, and more—and is trusted by over 629,000 creators.
Building genuine connections and cultivating an engaged audience are more important than dazzling looks or cutting-edge e-commerce.
For creators who are just starting, the free plan offers landing pages, forms, limitless emails, and the opportunity to sell goods or subscriptions.
There can be up to 1,000 subscribers on the free plan. A subscription plan, which starts at $9/month, is required if you want to use automations, visual workflows, and integrations. Free migration assistance is also included if you’re moving from one provider to another.
ConvertKit is among the greatest solutions available if your top priorities are audience growth and straightforward monetization methods rather than complex features or enterprise automation. It’s also relatively reasonably priced.
How to Choose the Best Email Marketing Service
Your circumstances will determine which email marketing service is best for you. An enterprise team or rapidly expanding online store requires different features and prices than a lone individual with a modest following.
Don’t overthink things, though. Selecting a platform and getting started are the most crucial steps. Doing will teach you a lot, and you can always change afterward.
Nevertheless, you can utilize the following useful criteria to reduce your options:
The Email Templates
Your emails should be visually appealing, even if you are only sending a newsletter. Don’t worry about the quantity of templates available; instead, consider whether you like them and whether they complement the style of your business.
Choose a template library that you are comfortable utilizing regularly by carefully examining the designs that each tool offers.
Capabilities for Segmentation
The key to making your email campaigns relevant is segmentation. You may choose to classify individuals based on their location, actions, purchases, or email links clicked.
Setting this up is simple with good platforms; some use form fields, while others use triggers and tagging. Select a tool that allows you to segment in the way you desire.
Note: Free plans usually don’t offer robust segmentation. If you value targeting, be prepared to pay for it.
Smarter campaigns are the result of clever segmentation. If an email ends up in the incorrect inbox, even the best emails will fail.
Simple Analytics
Your email platform should, at the very least, provide send, open, and click-through rates. Some solutions go further, displaying engagement based on link performance, device, or location.
Select a service that provides more than just surface data; it should provide you with enough information to help you enhance your email strategy.
Automations for Workflows
Automations, at the very least, enable you to send drip campaigns or welcome emails in response to events like as link clicks or form submissions. However, certain platforms allow you to use multistep workflows and conditional logic to go further.
Seek out pre-made templates, visual automation builders, and a wide variety of triggers and actions. It should be noted that many platforms do not provide automations on their free plans.
Cost Structure
Some services charge you based on the number of subscribers. Some charge according to how many emails you send. Depending on your objectives, one model can be far less expensive for you.
Always base the cost of a few different tools on the size and frequency of your anticipated list. Over time, the difference can be significant.
8 Best Email Marketing Services for Small Businesses in 2025
Some popular Email Marketing Services
MailerLite is ideal for content producers, solopreneurs, and startups.
Pop-ups, landing pages, automated workflows, and drag-and-drop builders
Paid subscriptions start at about $9–10/month, while the free tier supports up to about 1,000 subscribers and 12,000 emails per month.
Mailchimp: The all-arounder for expanding companies.
Incredibly well-liked, simple to get started, and deeply integrated (WordPress, Shopify, etc.)
Free plan (up to about 500 contacts); depending on the area, the Essential tier starts at about $13 to $10 per month.
Classy Themes
Constant Contact: An easy-to-use tool perfect for small enterprises
Excellent templates, event-based advertising, simple AI content recommendations, reliable delivery, and assistance
Monthly plans start at about $12.
Brevo (previously Sendinblue) offers the best value for consumers on a tight budget.
Pay-per-email pricing (as opposed to per contact); the free plan permits an infinite number of contacts (with daily send caps).
Comprises transactional email, SMS, email, CRM tools, and automations.
Klaviyo: Effective marketing automation with an emphasis on e-commerce
Email + SMS, predictive segmentation, and extensive Shopify/WooCommerce connectors
For up to 250 contacts, there is a free tier; premium options start at about $20 per month.
ActiveCampaign: the best option for sophisticated marketing automation and workflows.
CRM, lead scoring, email marketing, sophisticated segmentation, and AI improvements
specifically designed for SMBs looking for reliable automation.
Omnisend: excellent for e-commerce companies.
Product-driven emails that combine push notifications, SMS, and email, optimized for BigCommerce, Shopify, and Wix
Both automated and easy to use.
Moosend: An adaptable, automated credit-based system
Ideal for users with pay-per-email credits, stable workflows, A/B testing, and seasonal or low-volume campaigns.
For modest subscriber counts, pro subscriptions start at about $16 per month.
Business Directory for Email Services
Quick Comparison Table
Service |
Best For |
Free Plan |
Starting Paid Tier |
|---|---|---|---|
MailerLite |
Solopreneurs & small teams |
Yes (1,000 subs / 12k emails) |
≈ $9–10/month |
Mailchimp |
Growing businesses, multi-channel |
Yes (~500 contacts) |
≈ $10–13/month |
Constant Contact |
Small businesses, events |
Limited trial/free |
≈ $12/month |
Brevo |
Budget-conscious, multiple channels |
Yes (unlimited contacts) |
$0–$25/month (sends limited daily) |
Klaviyo |
E-commerce stores, AI-powered targeting |
Yes (~250 contacts) |
≈ $20+/month |
ActiveCampaign |
Advanced automation & CRM |
Trial/free limited plan |
Tiered (automation-based) |
Omnisend |
Online stores & multichannel campaigns |
Yes |
Tiered, based on features |
Moosend |
Occasional campaigns, credit-based pricing |
Trial only |
~$16/month or pay-as-you-go |
Which to Pick?
If money is tight, Brevo or MailerLite are great places to start because they have reliable automation and free or inexpensive tiers.
If you sell online, Klaviyo and Omnisend provide fine segmentation and deep integrations with e-commerce systems.
If automation is important, ActiveCampaign’s lead scoring, behavioral triggers, and CRM features make it stand out.
If you send occasionally or seasonally, the pay-per-email credit model offered by Moosend is flexible and economical.
Beginner-friendly for freelancers and early-stage businesses, Mailchimp and Constant Contact are easy to set up, extensively supported.
What Other People Have to Say
According to a recent Reddit research of the best email platforms (2025), MailerLite, ConvertKit/Kit, and Beehiiv are excellent for creators because of their built-in monetization and simplicity, while Omnisend leads in e-commerce and Constant Contact in terms of ease of use and events.
For 90k monthly sends, Sendinblue (Brevo) provided the best value, surpassing Mailerlite and Moosend prices for comparable volume, according to another Reddit discussion.
Reddit
Conclusion
The best value and free plan overall: Brevo
Top e-commerce power tools: Omnisend or Klaviyo
For CRM connectivity and automation: ActiveCampaign
Best free-tier usability: Constant Contact, MailerLite, and Mailchimp
Pricing for flexible occasional use: Moosend
Please let me know if you would want cost estimates for a particular volume or if you would like assistance making a decision based on your precise needs, including list size, campaign frequency, automation level, and integrations.
FAQs for Email Marketing Services
What is the most effective platform for email marketing?
There isn’t a “best” choice available. They all function as intended and are all good. They all tend to do the same things, albeit some are better for people under particular circumstances. Campaigner is wonderful if you’re a professional marketer, Omnisend is good for e-commerce, and Constant Contact is great for newbies. No one-size-fits-all solution exists.
What is the cost of email marketing?
For up to 500 or 1,000 members, there are numerous free solutions available. Depending on the platform you select, you can anticipate paying between $10 and $20 a month after that. For managing enormous lists of 50,000 contacts or more, some businesses wind up spending tens of thousands of dollars every month.
Generally speaking, the cost is determined by how many contacts you have and how many emails you send each month.
Which email marketing software is the least expensive?
Both MailerLite and ConvertKit offer free and paid options, with the former starting at about $9 or $10 a month.
Does email marketing work today?
Connecting with your audience, launching items, promoting sales, and much more can all be accomplished with email marketing. When compared to other marketing tactics, it also yields the highest return on investment. Compared to other marketing channels, email marketing enables brands to have greater control over the messages they send and the audience they target.
Email marketing is still going strong and will continue to be used for some time to come.
What distinguishes CRM from email marketing?
CRM (customer relationship management) includes email marketing. A CRM is often included with email marketing tools, and the CRM stores the information from marketing emails.
Compared to email marketing, CRM is a more comprehensive endeavor. While email marketing is more concerned with creating subscriber lists and running targeted campaigns, it concentrates on establishing and preserving relationships with both present and potential clients.
How can I compile a list of email subscribers?
Join an email marketing provider that offers landing pages and lead generation sign-up forms to build a subscriber list; most of them do. By encouraging visitors to sign up for special discounts or to subscribe to your newsletter, you can then directly gather emails from your website. If you sell goods and services online, you can have a form that, when a consumer completes the checkout process, adds them to your email list automatically.
Read More: Windows 12 Release Date? AI Features, Rumors, leaks, Upgrade
Read More: One Plus Watch 2 Review:
Windows 12 Release Date? AI Features, Rumors, leaks, Upgrade
What To Do If Your Phone Number Gets Publicly Listed Online?
Lofree Flow Review: Minimalist Mechanical Keyboard #1 For Typing Works
1 thought on “8 Best Email Marketing Services for Small Businesses in 2025”